Embracing New Social Media: Instagram Stories, Snapchat Strategies, and a Geofilter Case Study (#EAC
My Slides from my presentation at the Eastern Association of Colleges and Employers Conference, 2017.
According to Snapchat, over 60% of American smartphone users ages 13-34 are Snapchatters. And it’s not just Snapchat - you know your students are all over social media, and it’s time to use these opportunities to make an impact and share your resources. Now you just need to really understand how to use apps like Snapchat and Instagram and get content inspiration. During this workshop, Emily Miethner, social media & millennial expert, adjunct professor, and CEO of FindSpark.com, will go over social app features like how to shoot video, add Emojis and text, and get students to add you. In addition to learning how to create content on Snapchat and Instagram, we'll go over tools for Instagram stories and how you can use Snapchat geofilters to promote programs and engage students (which you can do without actually snapping). Our case study from our FindSpark Snapchat Geofilter graduation campaign, which received over 500,000 views, will cover design and promotion tactics to consider. You'll leave this session with content concepts you can immediately use on a career center account, a "takeover" of another campus account, or through stories and geofilters -- all of which will help you promote your programs and develop and strengthen relationships with students, alumni, and employers.